VinUni Strategic Positioning & Strategic Communication

The content includes:

Part I: Strategic Positioning

  • Vision, mission, brand philosophy
  • Declaration, slogan, brand personality
  • Core values, pillars, brand style
  • Brand personality
  • Brand pillars

Part II: Strategic Communication

Access this link to read the full document: VinUni Staff Sharepoint (English) or (Vietnamese)

Disclaimer:

This document pertains to the new release of our branding strategy. The content within this document is intended solely for internal use by all stall members. It provides guidelines for utilizing appropriate branding messages in our communication efforts. We expect each member of the University Community to act as an ambassador, embodying the spirit of our branding communication. By adhering to these guidelines, we can collectively reinforce our brand identity and maintain consistent messaging.

It is important to note that this document should not be distributed externally without prior permission. Its contents are meant exclusively for internal purposes, and any dissemination to external parties must be approved by the appropriate authorities.

Status and Details

The content includes: Part I: Strategic Positioning Vision, mission, brand philosophy Declaration, slogan, brand personality Core values, pillars, brand style Brand personality Brand pillars Part II: Strategic Communication

Reference Number:

VU_BrandingStrategy

Document Type:

Strategy

Issuing By:

Marketing and Communication Department

Issuing Date:

Jun 07, 2023

Applying for:

All employees of VinAcademy / VinUniversity

Security Classification:

Internal