Brand Identity Manual

Our Marketing Department helps to deliver the University’s vision and image through raising VinUni’s local and global profile, fostering ties with the community, and relaying University developments and achievements to our stakeholders.

These responsibilities are carried out via strategic communication plans involving a relevant mix of events, locations and channels, including advertising, multimedia, and digital marketing.

To ensure that every one of the VinUni community is featuring the brand in an appropriate and consistent manner when promoting the University, the Brand Identity Manual has been developed.

Status and Details

To ensure that every one of the VinUni community is featuring the brand in an appropriate and consistent manner when promoting the University.

Reference Number:

VU_MKT0l

Document Type:

Guideline

Issuing By:

Marketing & Communications Department

Issuing Date:

May 10, 2021

Applying for:

All VinUniversity

Security Classification:

Public

Record of Changes

Revision Date Author / Editor Description
V1.0 Jul 14, 2020 Prepared by: VinUni Marketing Department
Reviewed by: Vingroup's PR & Communication Department
Approved by: President of VinUniversity
First time issuing
V2.0 May 10, 2021 Prepared by: VinUni Marketing Department
Approved by: President of VinUniversity
Replacement of file in the office templates, contents in the original document remain unchanged.

PDF version

You can download this document here: Brand Identity Manual