The content includes:
Part I: Strategic Positioning
- Vision, mission, brand philosophy
- Declaration, slogan, brand personality
- Core values, pillars, brand style
- Brand personality
- Brand pillars
Part II: Strategic Communication
This document pertains to the new release of our branding strategy. The content within this document is intended solely for internal use by all stall members. It provides guidelines for utilizing appropriate branding messages in our communication efforts. We expect each member of the University Community to act as an ambassador, embodying the spirit of our branding communication. By adhering to these guidelines, we can collectively reinforce our brand identity and maintain consistent messaging.
It is important to note that this document should not be distributed externally without prior permission. Its contents are meant exclusively for internal purposes, and any dissemination to external parties must be approved by the appropriate authorities.